Stop paying 20% commission on every booking
Zeffu gives your hotel the sales system the OTAs never will: a direct booking engine, channel manager, sales CRM, proposals and dynamic pricing. Add our trained reservations desk when you want people working your enquiries, not just software. You keep running the hotel.
14-day free trial · no credit card · no lock-in
Room revenue this month
₹8,42,500
Direct share
38%
Avg. room rate
₹4,120
OTA commission
₹46,200
Direct bookings, 12 weeks
↑ trending
Every direct booking here paid no OTA commission.
Works with
- Booking.com
- MakeMyTrip
- Goibibo
- Agoda
Built by EllBee Hotels
We do not just sell this. We run our own hotels on it.
Zeffu is built by the family behind EllBee Hotels, running independent properties since 2010. Every module on this site sells rooms at our own hotels first: the booking engine, the pricing model, the enquiry desk. If it did not fill our rooms, it would not be here.
4.7
star rating across 13,000+ Google reviews
76
rooms run on Zeffu across 2 owned properties
2010
operating our own hotels since
EllBee Ganga View, Rishikesh. Owned and run by the Zeffu team.
Your rooms sell. Your hotel keeps too little of it.
₹1,000 to ₹1,500
of every ₹5,000 room night goes to OTA commission
MakeMyTrip, Goibibo, Booking.com and Agoda charge 15 to 25% of every booking. A direct booking costs around 4 to 5%. Zeffu grows your direct share so more of each night stays with you.
15 to 45 days
before OTA money reaches your account
OTAs settle weeks after checkout, minus commission and TDS. Bookings through your own engine settle to your own bank account, so cash arrives when guests do.
30 to 50%
of live-answered enquiries convert; missed ones almost never do
An enquiry answered while the guest is still deciding books at 30 to 50%. One that waits until morning rarely does. Zeffu's CRM and reservations desk make sure every enquiry gets worked.
These are market numbers for Indian independent hotels, not Zeffu results. The free revenue audit tells you what they add up to for your property.
Five modules that run your selling, end to end.
From the moment a guest searches to the moment money lands in your account. Each module works alone; together they compound.
01 · Direct booking engine
Your own website becomes your best sales channel
- Guests book on your site or over WhatsApp in under a minute
- Payments settle straight to your hotel's own bank account
- Every direct booking skips the 15 to 25% OTA commission
Deluxe Valley Room
14 → 16 Nov · 2 guests
₹4,200/night
Best rate. Lower than any OTA.
Pay by UPI or card. Settles to the hotel's own account.
0% commission02 · Channel manager
One rate update. Every OTA. No overbooking.
- Rates and inventory sync to MakeMyTrip, Goibibo, Booking.com and Agoda
- Rooms never double-sell across channels
- Rate parity stays under your control, not the OTAs'
One update, every channel. No overbooking, no rate mismatch.
03 · Sales CRM and lead inbox
Every enquiry answered, followed up, and closed
- WhatsApp, phone, email, web form and OTA messages in one queue
- Follow-up tasks so no lead dies of silence
- Missed calls become callback tasks, not lost bookings
WhatsAppRohit S.
Replied · 40sNeed 3 rooms this weekend, what rates?
PhoneMissed call, 9:48 pm
Follow-up 8:00 amCallback task created and assigned
Booking.comGuest message
Replied · 3mEarly check-in possible on the 14th?
Web formMeera K., travel agent
Proposal sentGroup of 18, quote for 12-14 Dec
Every enquiry lands in one queue, gets answered, and is followed up until it books or says no.
04 · Proposals and quotations
Close weddings, groups and corporates in hours, not weeks
- Branded quotes with a payment link, sent from your phone
- See when the client opens it, follow up at the right moment
- Advance collection built into the acceptance step
Wedding block · Sharma family
22 rooms · 14 to 16 Nov · incl. breakfast + banquet hall
05 · Revenue and pricing intelligence
Rates that move with demand, so you stop selling out cheap
- Prices adjust to demand, local events and nearby hotels' rates
- Your rate floor is a hard line; the system never crosses it
- Every channel updates automatically when the rate moves
Fri 14 Nov
High · wedding weekend
₹5,400
+1,200 vs base
Sat 15 Nov
High
₹5,200
+1,000 vs base
Sun 16 Nov
Medium
₹4,300
+100 vs base
Mon 17 Nov
Low
₹3,700
-500 vs base
Rates move with demand, events and what nearby hotels charge. Never below your floor.
Plus · Google review management
Your Google rating is your storefront. We help you respond to every review and grow the count.
Software alone, or software with a reservations team.
You run it
Your team, our software
The full system above, operated by your own staff. Right when someone at the hotel already owns reservations and just needs proper tools.
- All five modules plus review management
- Your staff answer and convert enquiries
- From ₹7,999/month per property
We run it · Managed
Our reservations desk, your hotel
The same system, plus a trained team in our New Delhi office that answers your enquiries (after hours too), works every lead, sends proposals and keeps your rates and channels updated. To your brand's script and standards; you see every enquiry and keep the final say on rates and offers.
- Everything in You run it
- A human desk answering and converting for you
- Group, corporate and travel-agent business worked offline too
First, we show you the leak. Free.
Before you pay us anything, we review your property's commercial setup: OTA mix and commission load, rate parity, pricing dynamism, how fast enquiries get answered, and your Google review standing. You get a short report with 3 to 5 quantified opportunities and one headline number for what you are leaving on the table.
It takes about 30 minutes of your time. Keep the report either way.
Zeffu Free Revenue Audit
Illustrative report · 28-room leisure hotel
Worked example with sample numbers, so you can see what you get
Health scorecard
Top opportunities found
Shift 15 bookings/month from OTA to direct
est. +₹48,000/month
Answer after-hours enquiries (est. 11 lost/month)
est. +₹38,500/month
Weekend and event-date pricing uplift
est. +₹31,500/month
Estimated left on the table
₹1,18,000/month
How much are OTAs costing you?
Estimated OTA commission you pay monthly
₹0
Recoverable by shifting a third of it direct
₹0
Estimates from market-standard assumptions: ~20% OTA commission, ~4.5% direct cost, 65% occupancy. Your audit replaces this with your real numbers.
Questions hoteliers ask first
How much OTA commission will I actually save?
OTAs charge roughly 15 to 25% of every booking; a direct booking through your own engine costs around 4 to 5% in payment and acquisition costs. How much you save depends on how many bookings you shift direct. The free revenue audit estimates the number for your property before you pay anything.
Does the booking engine charge commission on direct bookings?
No. Zeffu is a flat monthly subscription, not a cut of your direct bookings. The only per-booking cost is your own payment gateway's charge, typically about 2%.
Which OTAs do you sync with?
MakeMyTrip, Goibibo, Booking.com and Agoda, plus your Google listing. Rates and inventory update across all of them from one place.
How long does setup take, and do you migrate my existing rates?
Most hotels are live within days. We import your current rates and inventory, connect your OTA channels and set up your booking page. You do not need technical staff.
Will my rooms get double-booked across channels?
No. The channel manager holds one live inventory. When a room sells anywhere, every other channel updates immediately, which is how double-booking is prevented.
What does it cost per month for a 15 to 30 room hotel?
The You run it plan is Rs 7,999 + GST per month for up to 25 rooms, then Rs 150 per extra room, so a 30-room hotel pays Rs 8,749 + GST. The We run it plan, which adds our human reservations desk, starts at Rs 24,999 per month.
Do you handle GST-compliant invoices?
Yes. Zeffu bills your subscription with a proper GST invoice, and the quotes and proposals you send guests support GST line items.
Can your team answer my reservation calls and enquiries for me?
Yes. That is the We run it plan: a trained reservations desk in our New Delhi office answers your enquiries, including after hours, follows up every lead and sends proposals, working to your brand's script. You see every enquiry and keep the final say on rates and offers.
Is there a contract, or can I cancel monthly?
Month to month, no lock-in. Start with a 14-day free trial, and cancel any month if Zeffu is not paying for itself.
Do I need technical staff to run this?
No. If your team can use WhatsApp, they can run Zeffu. On the We run it plan, our desk operates it for you.
Is Zeffu a full PMS? Will it replace my current hotel software?
No. Zeffu is the sales and reservations layer: direct bookings, OTA sync, enquiries, proposals and pricing. You keep your PMS, your front desk and your daily operations exactly as they are.
Something else on your mind? WhatsApp us. We reply the same day.
See what your hotel could earn.
Get a free revenue audit: 3 to 5 quantified opportunities and one number for what you are leaving on the table each month.
Or call (079) 6580-4715