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For independent hotels of 15 to 60 rooms

How much of every booking are you giving away?

MakeMyTrip keeps 15 to 30% of every booking. The 9 pm enquiry books elsewhere. Zeffu fixes both: a trained reservations team answering as your hotel, 9 am to 10 pm every day, winning you guests who book direct.

Free website and booking engine 0% on online bookings 4% only when our team books
Your hotel · revenue desk · sample LIVE

Room revenue this month

₹18,64,200 ▲ 14.2%

Booked direct, at 0% commission 38% ▲
OTA commission paid ₹1,73,400 ▼
Enquiries answered under 5 min 96%
Follow-ups pending 0 ✓

You run the hospitality. We run the sales.

Same hotel. Same rooms. Different month.

Your hotel today

  • The 9pm WhatsApp enquiry waits till morning, and books elsewhere
  • 15 to 30% of every OTA booking gone, paid out 45 days late
  • Rates set once a season, flat through festival weekends
  • Google reviews pile up unanswered

Your hotel on Zeffu

  • Every call and WhatsApp answered in your hotel's name, 7 days a week
  • Guests book your own page at 0% and pay your account directly
  • Rates adjust daily; your floor is never crossed
  • Every review gets a reply you approve with one tap

The left column is market reality for Indian independent hotels, not Zeffu customers. The free revenue audit tells you what it adds up to at your property, in rupees.

Where the money goes

Four places your revenue is quietly leaking.

01

Rate parity

The OTAs sell your rooms cheaper than your own website. Guests notice.

02

Commission load

Most of your bookings ride on channels that keep 15 to 30% and pay 45 days late.

03

Response speed

A guest messages three hotels. The first answer wins. Yours comes tomorrow morning.

04

Flat pricing

Your rates sit still through festival weekends while nearby hotels reprice daily.

The free revenue audit checks these four and four more, at your property.

The free revenue audit

First, we show you the leak. Free.

Before you pay us anything, we review your property's setup: OTA mix and commission load, rate parity, how your prices move, how fast enquiries get answered, and your Google review standing. You get a short report with 3 to 5 opportunities in rupees and one headline number for what you are leaving on the table.

It takes about 30 minutes of your time. Keep the report either way.

Sample

Zeffu Free Revenue Audit

Illustrative report · 28-room leisure hotel

Worked example with sample numbers, so you can see what you get

Health scorecard

OTA share of bookings 82%
Rate parity vs own site OTA cheaper on 9 dates
Avg. enquiry response 4h 20m
Google rating trend 4.3, replying to 12% of reviews
Pricing Same rate all week

Top opportunities found

Shift 40 bookings/month from OTA to direct

est. +₹1,36,000/month

Answer after-hours enquiries (est. 11 lost/month)

est. +₹86,000/month

Weekend and event-date pricing uplift

est. +₹64,000/month

Estimated left on the table

₹2,86,000/month

Not technical? Perfect.

Nothing for you to operate.

No software to learn, no dashboard homework, no tech staff to hire. We set everything up, our desk runs it, and you watch the bookings arrive on your phone.

About two hours of your time to go live

your rate card and a phone call are enough; a photo of the register works

A full desk, never a single person

leave, sickness and resignations are our problem; when someone moves on, we train the replacement and your hotel never feels it

Your own number and WhatsApp stay yours

they simply ring at your Zeffu team; guests notice only faster answers

You read every conversation, live

anything unusual comes to you on WhatsApp before it is promised

Month to month, leave any day

your number, WhatsApp and website go with you; we help transfer the domain

What we handle for you

Every sales headache, handled. You watch it live.

None of this is software for you to run. Our desk does the work; your phone shows you everything as it happens. All of it is included in the one monthly fee.

01

Stop paying 15 to 30% on every booking

Guests book you directly, and you keep the whole amount

  • Your hotel website and booking engine, built and run for you, free
  • 0% commission; payments settle straight to your own bank account
  • You see every booking land, live on your phone
yourhotel.com/book · sample

Deluxe Valley Room

14 → 16 Nov · 2 guests

₹4,200/night

Best rate. Lower than any OTA.

Pay by UPI or card. Settles to the hotel's own account.

0% commission
Book direct
02

Double-bookings, ended

One rate change reaches MakeMyTrip, Goibibo, Booking.com and Agoda. No double-booking.

  • We keep rates and rooms correct on every OTA you sell on
  • You never log into an extranet again; rooms never sell twice
  • OTAs stop undercutting your own website
Channels · sample last sync 12s ago
ChannelRateLeftStatus
Your website ₹4,200 6 synced
MakeMyTrip ₹4,950 6 synced
Booking.com ₹4,950 6 synced

One update, every channel. No overbooking, no rate mismatch.

03

The 9 pm enquiry, answered

WhatsApp, calls, email and OTA messages: our desk answers them all

  • Answered in your hotel's name, 9 am to 10 pm, every day
  • Missed calls become callbacks; no lead sits unanswered
  • You read every conversation live, from your phone
Lead inbox · sample 0 unanswered

WhatsAppRohit S.

Replied · 40s

Need 3 rooms this weekend, what rates?

PhoneMissed call, 9:48 pm

Follow-up 8:00 am

Callback task created and assigned

OTAGuest message

Replied · 3m

Early check-in possible on the 14th?

Web formMeera K., travel agent

Proposal sent

Group of 18, quote for 12-14 Dec

Every enquiry lands in one queue, gets answered, and is followed up until it books or says no.

04

Weddings that stop slipping away

Weddings, groups and corporates booked in hours, not weeks

  • Our desk sends a proper itemised quote with a payment link in minutes
  • We follow up when the client opens it, and collect the advance on acceptance
  • You see every quote and where it stands, live
Proposal · sample viewed 2h ago

Wedding block · Sharma family

22 rooms · 14 to 16 Nov · incl. breakfast + banquet hall

22 rooms x 2 nights ₹3,08,000
Banquet + catering (180 pax) ₹2,70,000
GST (as applicable) ₹63,840
Total ₹6,41,840
Accept and pay advance
Request changes
05

Rates that stop sitting flat

Festival weekends never sell cheap again

  • We adjust your rates daily to demand, local events and nearby hotels
  • Your minimum rate is a hard floor that is never crossed
  • You see every rate change, and can overrule any of it
Pricing · sample auto-updated 6:00 am
DateDemandTonight's rate

Fri 14 Nov

High · wedding weekend

₹5,400

+1,200 vs base

Sat 15 Nov

High

₹5,200

+1,000 vs base

Sun 16 Nov

Medium

₹4,300

+100 vs base

Mon 17 Nov

Low

₹3,700

-500 vs base

Rates move with demand, events and what nearby hotels charge. Never below your floor.

Plus · Google reviews, handled

A reply is drafted for every Google review. You read, edit if you like, and send with one tap.

See how
Proof, not promises

We run our own hotels on this.

Zeffu is built by the team that runs EllBee Hotels, operating independent properties since 2010. Everything on this site sells rooms at our own hotels first: the booking page, the daily pricing, the reservations team. If it did not fill our rooms, it would not be here.

46 → 64%

direct-booking share at our own hotels, in 4 months

4.7★

13,000+ Google reviews

2010

our own hotels since

EllBee Mussoorie Hills on the hillside above Mall Road, one of the hotels the Zeffu team owns and runs
Ganga aarti at Triveni Ghat, near EllBee Ganga View, Rishikesh

Ganga aarti · Rishikesh

EllBee Mussoorie Hills and EllBee Ganga View. Owned and run by the Zeffu team. Check the reviews yourself.

One plan

Your whole sales side, handled. No tiers, no traps.

from ₹35,000 /month + GST · up to 30 rooms
Online bookings (your page, WhatsApp, OTAs) 0% to Zeffu
Rooms our team personally books for you 4% only
Your OTA commission today, for comparison 15 to 30%

The fee covers your reservations team and every module above, including your hotel's website and booking engine. One-time ₹10,000 onboarding. Month to month, leave any day.

One reservations hire costs ₹30,000 to 50,000 and works one shift. ₹35,000 retains a whole trained desk, 9 am to 10 pm, 365 days, system included.

Four promises, in writing

Guests pay you directly

Your money never passes through Zeffu. We invoice our fee separately.

Your brand on everything

Guests see your hotel, never Zeffu. We build your name, not ours.

Your rate floor is law

The team and the pricing never sell below the number you set.

Leave any day

Your number, your WhatsApp and your website go with you. We even help transfer the domain.

Do the maths

How much are OTAs costing you?

Estimated OTA commission you pay monthly

₹0

Recoverable by shifting a third of it direct

₹0

Estimates from market assumptions: ~20% OTA commission, ~4.5% direct-booking cost, 65% occupancy. With Zeffu, online bookings cost you 0% and team-booked rooms 4%. Your audit replaces all this with your real numbers.

Questions hoteliers ask first

Who is actually answering my guests?

Trained hotel people in Zeffu's own New Delhi office, speaking Hindi and English, answering on your hotel's own number and in your hotel's name, from 9 am to 10 pm, seven days a week. They learn your property, your rates and your policies before they take a single enquiry, and you can read every conversation live, any time. After 10 pm, WhatsApp enquiries get an instant acknowledgement and a reply first thing at 9 am.

What does Zeffu cost?

One monthly fee that retains your hotel's sales office, team and system together: Rs 35,000 + GST for up to 30 rooms, then Rs 5,000 per additional 10 rooms up to 60, with a one-time Rs 10,000 onboarding fee that covers importing your rates, connecting your OTAs, building your booking page and training the desk on your property. On top of that, 4% only on rooms our team personally books. Bookings that come through your website, WhatsApp or the OTAs on their own: 0% to Zeffu.

Why does it cost more than hotel software?

Because it is not software. Software is included, but what you are retaining is a staffed sales office: trained reservations professionals answering as your hotel from 9 am to 10 pm every day, with hiring, training, leave and attrition handled by us. Compare it to a Rs 30,000 to 50,000 reservations hire who works one shift, not to an app subscription.

How much OTA commission will I actually save?

OTAs charge roughly 15 to 30% of every booking. A direct booking through your own page costs only your payment gateway's charge, usually about 2%. How much you save depends on how many bookings shift direct; the free revenue audit puts a number on it for your property before you pay anything.

Is the booking engine extra? Does it take a cut?

No and no. Your booking page is included in the monthly plan and takes 0% commission, while many booking engines charge a fee on every direct booking. The only per-booking cost is your own payment gateway's charge, typically about 2%, paid to your gateway.

What happens to my number, WhatsApp and website if I leave?

They are yours, because they were always yours. Your sales number and WhatsApp stay registered to your hotel; we simply answer them for you. Leave any day and everything keeps working the moment you take it back, and we help you transfer the booking website domain too.

Which OTAs do you sync with?

MakeMyTrip, Goibibo, Booking.com, Agoda and every other OTA you sell on, plus your Google listing. Rates and inventory update across all of them from one place, so rooms never double-sell.

How long does setup take?

Most hotels are live within days, and it needs about two hours of your time in the first week. We import your current rates, connect your OTA channels, set up your booking page and train the team on your property. None of it is technical work for you.

Will this feel like handing my hotel to an OYO?

No, and the structure guarantees it. Guest money settles to your own bank account, never through us. Your brand stays on everything; Zeffu is invisible to guests. You set the rate floor and keep the final say on every offer. And you can leave any day and take your number, your WhatsApp and your website with you.

Is there a contract, or can I cancel monthly?

Month to month, no lock-in, no notice period games. If the team is not visibly paying for itself, you should cancel, and you can.

Do I need technical staff to run this?

No. Our team operates the system for you, and anything you want to check yourself works from your phone, the same way WhatsApp does.

Is Zeffu a PMS? Will it replace my current hotel software?

No. Zeffu is your sales side: the team and system that fill rooms. Your front desk, housekeeping and any software you already use for running the hotel stay exactly as they are.

What if my bookings do not improve?

Then you cancel, and you should. There is no lock-in and no notice period, and the numbers are in your dashboard every day, so you never have to take our word for progress. That is also why every engagement starts with the free audit: you see the opportunity in rupees before you pay anything.

I already use a booking engine or channel manager. What happens to it?

Your booking engine, yes, it is replaced: ours is included in the monthly fee and takes 0% where many engines charge per booking. Your channel manager depends on what you already have. If you use one, we connect to it directly and it keeps running exactly as it does today. If you do not have one, we set one up on your behalf as part of onboarding, the same way we set up your phone lines. Either way, your existing rates, rooms and OTA connections are imported for you; nothing goes offline during the switch.

Do you work with resorts, homestays and guest houses?

Yes, if you sell rooms by the night and have roughly 15 to 60 keys, the model fits: leisure hotels, resorts, large homestays and boutique properties. Above 60 rooms or multiple properties, talk to us and we will quote it properly.

Do I get a proper GST invoice?

Yes. Zeffu Technologies Private Limited invoices the monthly fee and any commission with GST every month, so your books stay clean and the expense is fully accountable.

Something else on your mind? WhatsApp us. We reply the same day.

See what your hotel could earn.

Get a free revenue audit: 3 to 5 opportunities in rupees and one number for what you are leaving on the table each month.

Or call (079) 6580-4715

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