How to create your restaurant brand awareness with user content
The impact of social media on the restaurant’s image is getting bigger and bigger. Today, diners have lost their trust in paid ads and their decisions to eat out are based on the reviews people put up on Facebook, Yelp, Twitter, Instagram and other review sites.
The place should be worthy of social media
These days, the millennials are indulged head over heels in social media. To create their own unique social media profiles, they are in constant lookout for new eye-catchy locations to click pictures. Thus if the restaurant offers them a great camera friendly corner, it will entice a lot of guests who will be very happy to create content for the restaurant.
Make the food look unique
The F&B sector is all about lip-smacking delicacies. So, it’s inevitable to keep in mind that not only the exteriors and interiors but the food presentation should also be top notch. Every single diner wants to see and taste something new and unique. To get to that, creative food presentations are the way forward.
Share and Tag the diner’s posts
If the restaurant uses social platforms as a tool to solidify the restaurant’s image, it must pro-actively connect with its followers. The restaurant should share, comment and like the diner’s posts regularly. It must tag and mention the content creators when reposting photos and videos without fail. The guests like the shout-out from restaurant’s side.
If a restaurant is newly opened, one can contact and invite the social media influencers to the restaurant for a dinner. The influencer can click high quality photos of the interiors and food and can post and share them with their fan following online. Posts created by online celebrities certainly helps in growing brand awareness.